Which Social Media Monitors Eat Their Own Dog Food?
I, for one, try to practice what I preach by keeping up with how my output reverberates in the blogosphere. So I noticed this recent post by Blake Cahill at Visible Technologies referencing a note I...
View ArticleThe Watchdogs are Alert!
Yesterday’s experimental call-out to social media monitors produced an eye-opening result: 27 responses in just over 24 hours from social media monitor companies who proved were listening. Of the 34...
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Can Social Media Monitors Predict the Future?
There are many important tactical reasons for an enterprise to monitor social media: to protect its brand and reputation, gauge the effectiveness of its marketing, extend its customer service...
View ArticleSpin Control
“The best way to predict the future is to create it!” Quoteworld attributes this to Abraham Lincoln, although I’ve heard it attributed to various more contemporary luminaries from Alan Kay to Peter...
View ArticleThe Watchdogs List
UPDATE: word now comes from Marcel at Radian6 that two of our respondents, Radian6 and Cision, have announced a partnership… Continuing yesterday’s surge of interest in the dogfood experiment, I’m...
View ArticleThe Economy and the Media
National Public Radio (NPR) recently ran a feature on its web site called the “Real Economy Project” in which it solicited stories from the audience about how economic conditions were affecting...
View ArticleAnd the New Revenue Model Is…
Ted McConnell, the general manager-interactive marketing and innovation at Procter & Gamble Co., affirmed a growing chorus of comments on this blog and elsewhere that social networks and UGC might...
View ArticleSocial Media Turns a Page
(This post is by Andrew Frank and Allen Weiner and is cross-posted on both of our blogs) Online coverage of President Barack Obama’s inauguration brought new clarity to the media opportunity for social...
View ArticleWhat I Meant to Say…
The Green Room was closed for renovations, so I waited in a make-shift area outside the control room of the Fox Business News studio in New York while Dave Asman went one-on-one with Monica Crowley...
View ArticleSocial Media and Big Data Put New Power in the Hands of Digital Marketers
If there was any doubt that social media and big data are joining forces to revolutionize marketing, this announcement from Facebook should put it to rest: “Today, we’re expanding custom audiences to...
View ArticleSocial Marketing’s Latest Challenge: Finding the Authentic Voice of the Brand
“We were reprimanded by management for casual tone and conversational voice,” reports one respondent to Gartner’s latest social marketing survey (free excerpt available here). “We locked down employee...
View ArticleReal-Time Marketing Gone Wild
One thing about a real-time marketing: it’s a lot more entertaining than the canned stuff. Who doesn’t enjoy watching a venerable brand get mauled by the Twittersphere trying to hijack some news story...
View ArticleCampaigns vs. Content Marketing: A Relationship View
Last week my colleague Jake Sorofman wrote of The End of the Marketing Campaign, a view that I’ve since heard echoed in a few places. Here’s another perspective. I think it’s clear that digital is...
View ArticleGetting Closer to Your Customers
Me: Siri, are you “Her”? Siri: No, but nobody could know you better than I do. Kudos to Spike Jonez and Apple for nailing the zeitgeist of 2014. Consider a recent survey called The Rise of the...
View ArticleThe Watchdogs List
UPDATE: word now comes from Marcel at Radian6 that two of our respondents, Radian6 and Cision, have announced a partnership… Continuing yesterday’s surge of interest in the dogfood experiment, I’m...
View ArticleThe Economy and the Media
National Public Radio (NPR) recently ran a feature on its web site called the “Real Economy Project” in which it solicited stories from the audience about how economic conditions were affecting...
View ArticleAnd the New Revenue Model Is…
Ted McConnell, the general manager-interactive marketing and innovation at Procter & Gamble Co., affirmed a growing chorus of comments on this blog and elsewhere that social networks and UGC might...
View ArticleSocial Media Turns a Page
(This post is by Andrew Frank and Allen Weiner and is cross-posted on both of our blogs) Online coverage of President Barack Obama’s inauguration brought new clarity to the media opportunity for social...
View ArticleWhat I Meant to Say…
The Green Room was closed for renovations, so I waited in a make-shift area outside the control room of the Fox Business News studio in New York while Dave Asman went one-on-one with Monica Crowley...
View ArticleSocial Media and Big Data Put New Power in the Hands of Digital Marketers
If there was any doubt that social media and big data are joining forces to revolutionize marketing, this announcement from Facebook should put it to rest: “Today, we’re expanding custom audiences to...
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